Piper Rockelle, the 17-year-old social media sensation, has had a whirlwind journey from child star to controversial figure, and as of 2025, her net worth sits at an estimated $4 million. That number might seem staggering for someone her age, but it’s a far cry from the heights she once reached. At her peak, Piper was pulling in between $500,000 and $625,000 a month, thanks to her massive YouTube channel, brand deals with giants like Disney and Amazon, and her merch sales.
But a $22 million lawsuit filed in 2022 by 11 former members of her “Squad,” including Sophie Fergi, Gavin Magnus, and Sawyer Sharbino, alleging exploitation and abuse at the hands of her mom, Tiffany Smith, sent her empire into a tailspin. YouTube demonetized her channel in February 2022, slashing her income by $300,000 to $500,000 a month overnight. The lawsuit, which accused Tiffany of creating an “emotionally, physically, and sometimes s**ually abusive environment,” was settled out of court in October 2024 for $1.85 million, but the damage was done.
Inside Piper Rockelle’s $4 Million Net Worth as of 2025
Piper’s story is a rollercoaster of fame, fortune, and fallout. She started young, like really young. By age 8, she was already a star on Musical.ly (now TikTok), and by 9, she’d launched her YouTube channel, where she built a loyal following with her bubbly personality and a rotating crew of teen influencers known as “The Squad.” At its height, her channel had 12 million subscribers and 1.8 billion views, and she was churning out 10 to 15 videos a day with her Squad, often filming for 12-plus hours without breaks.
Behind the scenes, though, things were messy. Former Squad members claimed they weren’t paid for their work, were subjected to grueling schedules, and even accused Tiffany of sabotaging their personal YouTube channels after they left the group. One of the wildest allegations? That Tiffany used the voice of a deceased family pet, “Lenny the Cat,” to harass the kids during filming.
The lawsuit wasn’t just about money. The plaintiffs, including parents like Heather Trimmel (Sophia F.’s mom), said they wanted to expose the dark side of kidfluencing and prevent others from going through the same thing. “This lawsuit was never about money,” Trimmel said. “It was to make sure she couldn’t do what she did to me to another kid.”
Tiffany, meanwhile, fought back hard, calling the accusations “lies driven by financial jealousy” and even filing a $30 million countersuit before dropping it. Piper stood by her mom, insisting the claims were “mean, untrue, and honestly all about money.” But the court of public opinion wasn’t as forgiving. The release of Netflix’s 2025 docuseries Bad Influence: The Dark Side of Kidfluencing dug even deeper into the allegations, featuring interviews with former Squad members and painting a grim picture of Piper’s rise to fame.
So where does that leave Piper in 2025? Surprisingly, she’s still thriving, just not on YouTube. Her channel may be demonetized, but she’s got 14.7 million followers on TikTok, 6.1 million on Instagram, and a steady stream of brand deals with companies like Temu, SheGlam, and Halara. She charges between $50,000 and $85,000 per sponsored post, and with 15 to 20 million views per post, she’s likely pulling in over $1 million a year just from ads.
Then there’s her exclusive content platform, BrandArmy, where fans pay $10 to $100 a month for personalized DMs and behind-the-scenes access. If she’s got even 5,000 subscribers, that’s another $1 million annually. Add it all up, and she’s still making bank, just not at the same insane level as before.
As for Tiffany, she’s kept a low profile since the lawsuit. Her Instagram is private, and she’s stayed out of the spotlight, though Piper’s continued success suggests she’s still involved behind the scenes. Hunter Hill, Tiffany’s boyfriend and Piper’s former videographer, hasn’t posted on YouTube since May 2024, and his role in the drama remains a footnote in the larger saga.
Piper Rockelle, meanwhile, is living her life. She’s dating fellow influencer Capri Jones, and the two moved in together in early 2025. In a November 2024 vlog, she admitted that being an influencer “feels like a job” and takes a lot out of her, but she’s not complaining. “I have no room to complain about my life because things could be a lot worse,” she said.
