Alex Cooper’s love story reads like a modern fairy tale—if fairy tales involved podcast empires, viral TikTok moments, and a Hollywood producer sliding into your DMs after a business call. Five years ago, the idea of settling down seemed laughable to the woman who built her brand on unfiltered dating chaos. But life has a funny way of flipping the script.
Today, Cooper and her husband, Matt Kaplan, aren’t just navigating marriage; they’re rewriting the rules on their own terms. With careers that demand the spotlight and a relationship that thrives in the quiet moments, they’ve crafted a love that’s equal parts fiery passion and unshakable partnership. And in 2025, as Cooper would say, they’re “winning at adulting—mostly.”
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From Zoom Flirtation to Power Couple Status
Alex Cooper, podcast queen, media mogul, and self-proclaimed “Father” of the Call Her Daddy empire, never saw herself as the marrying type. That is, until Matt Kaplan, Hollywood producer and CEO of Ace Entertainment, crashed into her life via a pandemic-era Zoom call in 2020. Fast-forward to 2025, and the couple isn’t just thriving in their marriage; they’re redefining what it means to be a power couple in the public eye while keeping their love story refreshingly real.
Their meet-cute was straight out of a rom-com script. Cooper, then deep in back-to-back virtual meetings, locked eyes with Kaplan’s pixelated face and immediately thought, Damn, this producer is hot, before mentally scolding herself to stay professional. A week later, they were sitting in an L.A. parking lot (thanks, COVID) eating takeout, and Cooper knew: This is the guy. What followed was a whirlwind romance filled with clandestine nicknames (remember “Mr. Sexy Zoom Man”?), an airport reunion where Cooper held up a sign declaring him her boyfriend, and a proposal so elaborate it could rival a Netflix rom-dram.
But 2025 isn’t just about looking back, it’s about where they are now. Married since April 2024 in a dreamy Riviera Maya ceremony (complete with their goldendoodles as ring bearers), Cooper and Kaplan have settled into a rhythm that balances their high-powered careers with an unshakable partnership. Cooper, who once swore off marriage, now gushes about Kaplan’s unwavering support, especially as she navigates her $125 million SiriusXM deal and her Hulu docuseries, Call Me Alex. Meanwhile, Kaplan, the mastermind behind To All the Boys I’ve Loved Before, has become her biggest cheerleader, asking weekly, How’s the episode going? Do they like it?
The Secret Sauce to Their Marriage in 2025
So, what’s the key to their success? According to Cooper, it’s not just love, it’s compatibility. “If anything, love is the easiest part,” Kaplan once told her, and she’s since adopted that mantra as gospel. The couple prioritizes hard conversations—money, family, career goals—before they ever become problems. And let’s be real: When your lives are this public (hers, a podcast dissecting every life detail; his, a behind-the-scenes Hollywood gig), communication isn’t just important, it’s survival.
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Their daily routine? Whiskey and hot tub nights. No, seriously. Cooper spills that they unwind weekly by “getting naked, going in the hot tub for like an hour until we turn into prunes, and drinking.” It’s a far cry from her early Call Her Daddy days of oversharing every hookup—now, she’s intentional about what she keeps private, a boundary Kaplan, famously reserved, deeply respects.
But 2025 hasn’t been all smooth sailing. Alex Cooper recently opened up on her podcast about pausing their plans for kids after health struggles post-birth control. “I realized I need time to live a little more,” she admitted, with her husband Matt Kaplan backing her completely. It’s a testament to their dynamic: He’s her rock, and she’s his biggest advocate, whether they’re launching their Gen-Z media empire, Trending, or debating whose turn it is to walk the dogs.
From Zoom flirtation to Mexican sunsets, their love story is anything but conventional. And in 2025? They’re just getting started.
